Tate McRae in a new Adidas campaign? We are so back!
A brand-new image from the Adidas Climacool Laced Fall/Winter 2026 campaign appeared online on October 29, and Tate looks absolutely unreal. The futuristic styling, dramatic industrial set and two gorgeous Afghan Hounds make this feel more like a high-fashion editorial than a regular sneaker ad.
Tate wears a twisted white long-sleeved crop top with oversized, low-rise grey trousers. The outfit is simple enough to keep the attention on the shoes, but she still somehow makes the entire look feel effortlessly cool.
And then there are the sneakers: the grey Adidas Climacool Laced with bright Solar Turbo details. Tate poses with one leg raised to show off the intricate 3D-printed design—and yes, she makes even a technical footwear campaign look iconic.
The Entire Visual Is Perfect
The set features huge metallic ventilation structures surrounded by clouds of white smoke. Tate stands between two dark-coated Afghan Hounds whose long, flowing fur creates the perfect contrast with the sharp industrial background.
Everything about the image works. The dogs bring drama, the set feels futuristic and Tate looks completely in control of the scene. It is sleek, slightly strange and extremely memorable—which is exactly what we want from a Tate McRae campaign.
Honestly, who else could stand beside two Afghan Hounds in a giant ventilation system and still make the sneakers the main character?
Tate and Adidas Never Miss
The Climacool Laced is created using Adidas’ advanced 3D-printing process. Its sculptural lattice construction provides lightweight support and 360-degree airflow while giving the shoe its unmistakably futuristic appearance.
Tate’s styling makes the technical sneaker feel surprisingly wearable. The combination of relaxed tailoring, a minimal white top and statement footwear perfectly mixes fashion with performance.
The wider Fall/Winter 2026 campaign also features football star Rodrigo De Paul and WNBA sisters Satou and Nyara Sabally, connecting music and sport through movement, comfort and personal style.
Another Shoot for the 2026 Collection
This is a separate photoshoot from Tate’s Adidas Originals Sport campaign released earlier in 2026. That shoot focused on women’s training apparel and featured Tate alongside Emilia Mernes and volleyball player Harper Murray.
The photographer behind the new Climacool image has not been officially confirmed yet, but we will absolutely be watching for the complete campaign credits—and hopefully even more pictures.
Between the styling, the dramatic atmosphere and Tate’s ability to serve in literally every campaign she touches, this new Adidas shoot deserves its own place in every Tate McRae fan’s 2026 photo collection.
She came. She posed. She made 3D-printed sneakers look like the biggest fashion moment of the week.