Tate McRae is bringing a little beauty magic to the holiday season! The singer joins Ulta Beauty’s “The Magic Starts With You” campaign, showcasing her fragrance TATE 01.
The campaign also features Selena Gomez and Rare Beauty, alongside returning festive character Mrs. C. Together, the campaign’s stars highlight a seasonal message: making time for yourself while celebrating and giving to others.
For Tate, the appearance puts her fragrance venture in the spotlight alongside her music career. Her dedicated campaign clip, titled “Ulta Beauty & Tate McRae bring the holiday magic,” is available to watch on YouTube.
According to Brand Innovators’ November 4 report, the advertising campaign will appear across television, streaming and digital media. Although coverage has continued into November, campaign clips were already circulating in October.
With TATE 01 taking centre stage in her holiday appearance, fans have another side of Tate’s creative world to explore this season.