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Welcome to tate-mcrae.net, your fan source for everything Tate McRae. We’re here to keep you updated with the latest news, appearances, releases, performances, interviews and more. Alongside our regular updates, we also keep expanding tateVault with new photos and gallery additions whenever possible. Our goal is to make the site a place where fans can easily stay up to date and discover new content all in one place. Be sure to check back often, as we’re always working on fresh updates and adding more to TateVault!

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Category: Videos

TATE 01 Ulta Beauty’s Holiday Campaign

Tate McRae is bringing a little beauty magic to the holiday season! The singer joins Ulta Beauty’s “The Magic Starts With You” campaign, showcasing her fragrance TATE 01.

The campaign also features Selena Gomez and Rare Beauty, alongside returning festive character Mrs. C. Together, the campaign’s stars highlight a seasonal message: making time for yourself while celebrating and giving to others.

For Tate, the appearance puts her fragrance venture in the spotlight alongside her music career. Her dedicated campaign clip, titled “Ulta Beauty & Tate McRae bring the holiday magic,” is available to watch on YouTube.

According to Brand Innovators’ November 4 report, the advertising campaign will appear across television, streaming and digital media. Although coverage has continued into November, campaign clips were already circulating in October.

With TATE 01 taking centre stage in her holiday appearance, fans have another side of Tate’s creative world to explore this season.

▶ TATE TV // VIDEO PLAYER

“Housewife” Music Video Passes 22 Million YouTube Views

Tate McRae’s “Housewife” official music video has passed 22 million views on YouTube. MusicMetrics reports 22,254,913 views as of November 3, while other video trackers display approximately 22.2–22.3 million. This is a third-party snapshot; YouTube’s live counter may already show a different total.

Directed by Pierre-Ange Carlotti, the video was filmed in the south of France, with choreography by Sergio Reis. Its glamorous setting accompanies the song’s themes of independence, love and fame, exploring the emotional cost of choosing freedom.

Daily YouTube View History

Below are the available daily figures listed by Kworb for the official music video. Missing dates are marked as unavailable rather than estimated. These figures cover the music video itself, excluding the lyric video, live performances and other uploads.

Date Daily Views Reported by Kworb
October 16 2,056,718
October 17 Not available
October 18 Not available
October 19 1,510,632
October 20 1,510,632
October 21 1,389,963
October 22 1,365,768
October 23 1,300,699
October 24 975,120
October 25 975,120
October 26 937,002
October 27 980,520
October 28 980,520
October 29 996,803
October 30 1,001,064
October 31 Not available
November 1 Not available
November 2 Not available

Source: Kworb’s accessible video statistics. Repeated values are reproduced as listed by the tracker. October 16 is identified separately as the video’s highest-viewed day.

The available figures show a strong opening, with more than two million views on October 16. Daily views remained above 1.3 million from October 19–23, followed by approximately 937,000 to one million per day across the remaining available October dates.

Total Views: 22,254,913 Reported on November 3

The latest dated MusicMetrics report puts the official video at 22,254,913 total views. This cumulative figure is separate from the incomplete daily table above: adding the available rows does not reproduce the lifetime total. A complete daily history through November 2 could not be independently verified.

▶ TATE TV // VIDEO PLAYER

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